Four sociological trends, four colour universes.
We live in a multi-faceted, complex, and sometimes contradictory society. At the same time, it wants to be carefree yet is afraid of being so. It craves modernity and nature, discretion and exuberance.
The Carlin Group has spotted and analysed those “personality traits” that are visible in highly colourful universes. So, they define this summer’s trends, particularly in the health and beauty sector.