The majority of the world’s population already lives in an urban environment and this trend will continue in the years to come. The UN estimates that in 2030, 60% of global population will live in towns; 70% in 2050.
Congested cities, pollution, the skyline obstructed by construction projects: these are increasingly common factors that we have to live with. Fine particles and traffic bans are becoming everyday language.
In view of this situation consumers want to get away from it all, to breathe in the fresh sea air.
They want a balance between the town and the regenerative power of the sea and the sensation of space, oxygen and freedom it conjures up.
They want harmony between nature and innovation, between urban life and waves, between gentleness and strength.