Today, the value of creativity is lauded more than ever before. Each person is encouraged to give free rein to their imagination, to express their creative spontaneity in blogs, in videos to share, etc. Brands are calling on their own consumers to share ideas or to take part in crowdsourcing.
Creativity in all its forms is now a central and expected virtue. In fact, this is the main leadership quality demanded (source: IBM survey on over 1,500 managers in the world).
Non-conformity, a touch of fantasy or even eccentricity are traits that make people stand out from the crowds and create a unique form of appeal.