Internet and its omnipresence in our everyday lives has profoundly modified the notion of intimacy and privacy. Some people call this “the tyranny of transparency”.
Resistance to this is multiplying, with the use of actions to reclaim one’s digital data: digital safes, coming off social networks, taking out e-reputation insurance, possibility of seeing data once only with Snapchat, etc.
Some people are expressing their desire to take back possession of their private lives in this way. Anonymity, remaining hidden, discretion and even mystery are becoming the values of a modern and elegant counter-culture.