Number #5

Number #5pack coul ok

When packaging has a facelift

More compact, smaller, more precise: health and beauty product packaging is becoming simpler and more practical to fit in with new beauty routines. And to top it off, it is becoming more ecological too! A little tour of innovations in 2014

Number #5b

Beauty goes green

Formerly the realm of the initiated, natural cosmetology is now everywhere, including in supermarkets. This fundamental trend is encouraging manufacturers to widen their ranges with new ingredients and increasingly technical products.

Number #5happy smiling child , ok kid

Cosmetics for Tweens…

They are between 8 and 12 years old. Not exactly children anymore, but not yet teenagers. They are called Tweens, and are arousing the interest of the beauty industry. What are the secrets for appealing to these pre-adolescents on the lookout for the latest trends?